I have been an Art Director for over 15 years. I began my career in print, Art Directing books and magazines including Colin Powel's Autobiography at Random House. As the internet came into existence, I became the founding Art Director at Buoyant, one of the original silicon alley web-shops. There, I designed the very first websites for AIG and The Home Shopping Network.

After Buoyant, I became the founding Art Director at i-traffic, the internet's first interactive advertising agency. There, I helped put together a team of 15 creatives, which produced cutting edge work for brands like Disney, DiscoverCard and The Discovery Channel.

Next, I was hired as an Associate Creative Director at Lowe Lintas Interactive. There I was responsible for all online advertising for the world's largest computer brand, Dell. My other clients included Sprite, Amstel Lite, GMC and Saab. By the end of my Lowe tenure, i had been promoted to Vice President and Creative Group Head.

After Lowe closed their internet division, I pursued a freelance Art Director career. In that role, I have worked at agencies including Ogilvy, Mr. Youth, JWT, Publicis and BBDO. Clients have included American Express, Aflac, Coke, Cheer, Cingular, Dannon, DHL, Garnier, Harry & David, HBO, Kodak, Kraft, LG, Microsoft, Merck, Pfizer, Planters, TGI Fridays, Samsung, SAP, Six Flags, Sony, Time Warner, W Hotels, Wendy's, and Wyeth.

I won the Most Visionary website for icouldbe.org, and also the MSN Creative award for Rich Media for a Dell campaign.

In addition to Art Direction, I am an accomplished web developer, capable of creating websites in HTML5, Javascript, and Flash. I am also an award winning musician and audio engineer.

Thank you for perusing my portfolio. I sincerely appreciate your time! I would love to talk with you about your company's communication needs. You can reach me at 646-246-6898 or me@mitchwells.com.

Best,
Mitch
 

The Young Turks

Television News Program   :   30 Second TV Spot

Role:
Concept, Art Direction, Animation, Sound Design

Objective:
Create a TV commercial announcing that The Young Turks are coming to Current TV in 2012. The Young Turks are a news show, with a progressive politics perspective.

BASIC

Nightlife Promotion   :   Identity, Website, Flyers, 60 Second Spot

Role:
Creative Director

Story:
Basic is the premier nightlife event promotion group in New York City. Every week, Basic brings international DJ talent to New York City's greatest clubs, including Cielo, District 36 and Sullivan Room. I created their identity. Then I built a wordpress website with which they could easily add events, DJ Mixes, and party photos. Then, I built a simple way for them to turn their website into HTML email blasts. Most recently, I created the logo for a their new party brand, Good Times.

TheBriefHistoryOf.com

Website

Role:
Founder, UX, Art Direction, CSS/HTML, Drupal Development

Story:
In 2011, I conceived of thebriefhistoryof.com. It's a user-generated database of diverse information, similar to wikipedia. The difference is that it organizes the information into curated timelines, and emphasizes community participation and reddit style voting. By encouraging users to rank the importance of events in any timeline, it could become a top 10-type list of just about anything. I am hoping it also ends up at the top of search results, much like wikipedia does. It is still pre-beta, but I am encouraging people to start playing with it.

Ogilvy

Pfizer, Six Flags, Kodak, Merck, Time Warner, DHL, SAP, Wyeth

Role:
Interactive Art Director

Story:
In March 2007, Ogilvy hired me to help pitch Six Flags. Ogilvy was awarded the account, and I was tapped to be a Six Flags' Art Director. In that role I helped create the overall site design, and was instrumental in revamping, enhancing and optimizing sixflags.com's online video content. I also concepted and designed the Fun Planner, a page where park goers can plan their day, and then download a personalized PDF to take with them to the park.

I stayed at Ogilvy through the end of 2008. Other clients included Aflac, Allstate, Atlantis, DHL, Kodak, Merck, SAP, Time Warner, and Wyeth. In 2011, Ogilvy Healthworld hired me to help put together a pitch for OraQuick, and Art Direct some websites for Pfizer.

Dannon Light & Fit

Facebook Page

Role:
Interactive Art Director

Story:
At imc2 I helped concept and design Light & Fit's Facebook platform that celebrates the weight-loss journey. They won 200,000+ fans with it.

Birches Group & NGO Local Pay

Corporate Identity

Role:
Designer

Story:
Birches Group is a multi-national human resource information company. In 2004 I was hired to design their logo. The goal was to project the brand-voice of a quaint New England bank. Incorporating birch trees was a mandatory inclusion, which I addressed by drawing the trees out of cursive B's.

The client was thrilled with the work and hired me again in 2007 to design a brochure and a website. They then brought me back to create an identity for their spin-off, NGO Local Pay.

Digitas

Kraft, Mr Peanut, TGI Fridays, Delta, American Express

Role:
Interactive Art Director

Story:
Digitas contracted me from October 2009 to April 2010, to Art Direct a variety of interactive projects.

I was the lead creative for KraftRecipes.com, KraftCanada.com and ComidaKraft.com. This included microsites, like Kraft's Shredded Cheese page. I was also charged with making traffic drivers for KraftRecipes.com and Kraft's Facebook Page. Our target was to grow the facebook fans from 5,000 to 20,000, but we ended up with over 80,000 fans.

I was also responsible for launching a Mr Peanuts Facebook presence. This was also wildly successful, and we quickly crossed the 50,000 fan mark. While at Digitas, I also had the opportunity to work on the TGI Fridays, Delta's American Express Card, and American Express Open accounts.